EXPERIENCE
MINDSET
Internship//Sept 2021 - Present
Madrid, Spain
STRATEGIC, INNOVATION SPECIALIST & USER RESEARCHER
Conducted trends research, horizon scanning and heat maps to help clients navigate future uncertainties and generate strategic foresight reports in industries of retail, banking, healthcare, tourism, policy making, food etc.
Led over 40 interviews and focus groups with users and clients to develop insight reports and validate hypothesis and strategies.
Created the research plan and guides.
Synthesised data from user interactions and surveys. Mapped out user journeys, and empathy maps to develop services in complex, dynamic business environments.
Led research roadmaps and developed comprehensive research strategies.
Facilitated design and futures thinking workshop internally in the team and with clients
STRATEGIC FORESIGHT & TRENDS RESEARCHER
My role has been to conduct trends research analysis for various clients to help the team develop the strategy of the inital proposal. I was able to assist in the development and content creation of multiple learning ecosystems for major bank clients.While at the same time assisting in innovation brainstroming sessions.
Identifying signals of change and grouping.
Widening scope of understanding in the field of talent and consulting.
Working with an interdisciplinary and neo-generalist approach.
Support in strategic design.
Internship//Sept 2021 - Present
Madrid, Spain
STRATEGIC, INNOVATION SPECIALIST & USER RESEARCHER
Conducted trends research, horizon scanning and heat maps to help clients navigate future uncertainties and generate strategic foresight reports in industries of retail, banking, healthcare, tourism, policy making, food etc.
Led over 40 interviews and focus groups with users and clients to develop insight reports and validate hypothesis and strategies.
Created the research plan and guides.
Synthesised data from user interactions and surveys. Mapped out user journeys, and empathy maps to develop services in complex, dynamic business environments.
Led research roadmaps and developed comprehensive research strategies.
Facilitated design and futures thinking workshop internally in the team and with clients
STRATEGIC FORESIGHT & TRENDS RESEARCHER
My role has been to conduct trends research analysis for various clients to help the team develop the strategy of the inital proposal. I was able to assist in the development and content creation of multiple learning ecosystems for major bank clients.While at the same time assisting in innovation brainstroming sessions.
Identifying signals of change and grouping.
Widening scope of understanding in the field of talent and consulting.
Working with an interdisciplinary and neo-generalist approach.
Support in strategic design.
THE AMANQI CONSULTANCY
Freelance//2019 - Present
Dubai, United Arab Emirates
Strategic Design Lead
Working as design consultant for multiple clients as part of Amanqi Consulting. My role involved taking the lead in projects to develop the design brief with the client's input and the strategy to proceed. My clients have been:
Courageous Minds:
- Developed brand strategy, positioning and service offering
- Launched and designed clients book
- Creative Direction of re-branding
Kara Kare:
- Created a unique brand positioning in the market of pharmaceutical skincare
- Developed brand naming, story, purpose.
- Lead the strategic direction
- Designed the graphic identity
- Designed and worked on manufacturing the packaging
- Providing overall creative direction for photoshoot and subsequent launching events.
Skills entailed are: strategy, graphic design, product design, branding and creative direction.
Graphic Designer
Worked on illustration for multiple clients to be featured in magazines, packaging and social media.
Developed social media content for multiple clients mainly in fashion, jewlery and beauty.
Freelance//2019 - Present
Dubai, United Arab Emirates
Strategic Design Lead
Working as design consultant for multiple clients as part of Amanqi Consulting. My role involved taking the lead in projects to develop the design brief with the client's input and the strategy to proceed. My clients have been:
Courageous Minds:
- Developed brand strategy, positioning and service offering
- Launched and designed clients book
- Creative Direction of re-branding
Kara Kare:
- Created a unique brand positioning in the market of pharmaceutical skincare
- Developed brand naming, story, purpose.
- Lead the strategic direction
- Designed the graphic identity
- Designed and worked on manufacturing the packaging
- Providing overall creative direction for photoshoot and subsequent launching events.
Skills entailed are: strategy, graphic design, product design, branding and creative direction.
Graphic Designer
Worked on illustration for multiple clients to be featured in magazines, packaging and social media.
Developed social media content for multiple clients mainly in fashion, jewlery and beauty.
IE INTERNATIONAL SHORT FILM FESTIVAL
Freelance//Nov 2020 - May 2021
Madrid, Spain
Graphic Design
. Branding
. Graphic Identity
. Visual Management
Freelance//Nov 2020 - May 2021
Madrid, Spain
Graphic Design
. Branding
. Graphic Identity
. Visual Management